ALL CAP, NO CATTLE

ALL CAP, NO CATTLE

A little sarcasm, a lot of style. These beauty, fashion, and lifestyle picks? They don’t bluff.

ALL CAP, MY FAVORITE THINGS (RIGHT NOW)

ALL CAP, MY FAVORITE THINGS (RIGHT NOW)

THINGS I CAN’T STOP TALKING ABOUT

I love a good return policy. But I love a product that doesn’t need one even more.

Every rec here is something I’ve actually tested—from chemical exfoliants that don’t burn your face off to pants that flatter on actual humans. I’m allergic to fluff. I get secondhand embarrassment from bad packaging. If I’m talking about it, it’s because it delivered.

I spent 5 years at GQ Magazine and Condé Nast, where overhyped products were part of the job. Now? I spend my days consulting in the health, wellness, and surgical space—where evidence matters more than aesthetic.

This corner of the internet is where good taste meets clinical-grade standards. Welcome.

Created by Dr. Hiki—the inventor of carboxy therapy—Spaoxy Gel is my skin’s emergency reset button. No needles, no downtime, just a rush of oxygen that brings glow back fast. I use it post-travel, post-laser, or anytime my face needs to recover and look like it didn’t just recover. 20% off with code: Brian20 (affiliate link).

I firmly believe in the science behind red light therapy. I do it 5x a week for a max of 20 mins. I’ve tested them all (Jovs did not get passing marks). HigherDOSE is my pick for best bang for your buck.

My followers earn 15% any HigherDOSE purchases with the code: Brian15 (affiliate link).

A man wearing sunglasses taking a mirror selfie on a beach, holding a shopping bag, standing in front of large skincare product boxes, with sand visible in the background.

ALL CAP, BEauty

ALL CAP, Beauty is where my no-BS beauty obsessions live—skincare that works, tools that deliver, and treatments that earn their hype. From barrier-repairing serums to biohacking face masks, these are my top picks worth every click. SEO-optimized, derm-backed, and tested.. on my own (very picky) skin. NY

ALL CAP, WRIST CHECK

New ALL CAP, Wrist Check is my curated edit of pre-owned luxury watches—from Patek Philippe and Vacheron Constantin to Rolex and Audemars Piguet. I’ve combed through trusted resale sources like eBay, TheRealReal, and beyond to bring you the best second-hand finds worth investing in. Timeless style, real-deal value, and SEO gold for horology lover., NY

Close-up microscopic image of a surface showing numerous small, bubble-like structures labeled 'Exosomes'.

ALL CAP, Exosomes & More


ALL CAP, Exosomes & More is your insider’s guide to the most advanced anti-aging skincare on the market—featuring medical-grade formulas backed by science, not hype. I rely on Plated Calm, an exosome-powered serum ideal for acne-prone skin, and Neocutis Lumière, my holy grail eye cream formulated with human growth factors for firming, smoothing, and brightening without breakouts. For prescription-level results, Musely’s Anti-Aging Cream delivers deeply hydrating Tretinoin in a custom-compounded formula. These are the heavy-hitters in regenerative skincare—think exosomes, growth factors, and clinical-grade actives that go
beyond your typical anti-aging routine.

ALL CAP, PEPTIDES AND MORE

ALL CAP, Peptides is where science meets longevity. I’ve partnered with Celia Health, a clinical team I trust to prescribe medical-grade peptides safely and effectively. Whether you're curious about BPC-157 for healing, Sermorelin for energy, or GHK-Cu for skin repair, Celia’s experts tailor protocols based on your labs, goals, and lifestyle. No guesswork—just results. These are the same peptides I use to support recovery, performance, and long-term health.

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