ALL CAP, NO CATTLE

ALL CAP, NO CATTLE

A white cowboy hat with a black band resting on a large rock, surrounded by dark rocks and a brick wall in the background.

A little sarcasm, a lot of style. These beauty, fashion, and lifestyle picks? They don’t bluff.

ALL CAP, MY FAVORITE THINGS (RIGHT NOW)

ALL CAP, MY FAVORITE THINGS (RIGHT NOW)

THINGS I CAN’T STOP TALKING ABOUT

I love a good return policy. But I love a product that doesn’t need one even more.

Every rec here is something I’ve actually tested—from chemical exfoliants that don’t burn your face off to pants that flatter on actual humans. I’m allergic to fluff. I get secondhand embarrassment from bad packaging. If I’m talking about it, it’s because it delivered.

I spent 5 years at GQ Magazine and Condé Nast, where overhyped products were part of the job. Now? I spend my days consulting in the health, wellness, and surgical space—where evidence matters more than aesthetic.

This corner of the internet is where good taste meets clinical-grade standards. Welcome.

Dr Medion Spaoxy Mask Review

Created by Dr. Hiki—the inventor of carboxy therapy—Spaoxy Gel is my skin’s emergency reset button. No needles, no downtime, just a rush of oxygen that brings glow back fast. I use it post-travel, post-laser, or anytime my face needs to recover and look like it didn’t just recover. 20% off with code: Brian20 (affiliate link).

Learn more

I firmly believe in the science behind red light therapy. I do it 5x a week for a max of 20 mins. I’ve tested them all (Jovs did not get passing marks). Lumara is my pick — 470 LEDs and true full-face coverage.

My followers earn 10% off any Lumara purchase with the code: Brian10 (affiliate link).

Learn more
HigherDose Red Light Mask Review
Blog
Everyone Wants Lemaire. I Live in the $60 Uniqlo Barrel Pant.
Everyone Wants Lemaire. I Live in the $60 Uniqlo Barrel Pant.

Everyone wants Lemaire barrel pants. I live in the $60 Uniqlo : C barrel pant. Then the pinnacle, then sacai x Carhartt for true fashion, and how I wear the shape.

Read more →
The Saint Laurent Outlet Near Austin: How I Found My Vaccarello Suit
The Saint Laurent Outlet Near Austin: How I Found My Vaccarello Suit

The Saint Laurent outlet near Austin is in San Marcos, off I-35. My Vaccarello wool-cashmere suit came from there, and here is how I shop it.

Read more →
How I Hunt $7K Bottega Leather for $2K
How I Hunt $7K Bottega Leather for $2K

Nothing compares to Bottega outerwear, but the prices are eye-watering. How I got a $7K shirt for $2K, a jacket from Italy for less than half, and my saved searches.

Read more →
A man wearing sunglasses taking a mirror selfie on a beach, holding a shopping bag, standing in front of large skincare product boxes, with sand visible in the background.

ALL CAP, BEauty

ALL CAP, Beauty is where my no-BS beauty obsessions live—skincare that works, tools that deliver, and treatments that earn their hype. From barrier-repairing serums to biohacking face masks, these are my top picks worth every click. SEO-optimized, derm-backed, and tested.. on my own (very picky) skin. NY

DISCOVER
Patek Philippe For Purchase

ALL CAP, WRIST CHECK

New ALL CAP, Wrist Check is my curated edit of pre-owned luxury watches—from Patek Philippe and Vacheron Constantin to Rolex and Audemars Piguet. I’ve combed through trusted resale sources like eBay, TheRealReal, and beyond to bring you the best second-hand finds worth investing in. Timeless style, real-deal value, and SEO gold for horology lover., NY

WRIST GRAILS
Close-up microscopic image of a surface showing numerous small, bubble-like structures labeled 'Exosomes'.

ALL CAP, Exosomes & More


ALL CAP, Exosomes & More is your insider’s guide to the most advanced anti-aging skincare on the market—featuring medical-grade formulas backed by science, not hype. I rely on Plated Calm, an exosome-powered serum ideal for acne-prone skin, and Neocutis Lumière, my holy grail eye cream formulated with human growth factors for firming, smoothing, and brightening without breakouts. For prescription-level results, Musely’s Anti-Aging Cream delivers deeply hydrating Tretinoin in a custom-compounded formula. These are the heavy-hitters in regenerative skincare—think exosomes, growth factors, and clinical-grade actives that gobeyond your typical anti-aging routine.

Read the breakdown: what the science actually shows on exosomes for hair loss.

DISCOVER

Issue 10.26 · By Brian Ellingwood

All Cap,
No Cattle

Skincare with receipts. Watches without quotas. Clothes worth the hunt. Not a derm. Not an editor. Just pretty good at finding the best.

Hermès HAC 45 in Barénia and CrinolineCover story · FashionThe Best Place to Buy Hermès Isn’t Paris.I paid $8K for my HAC 45 in Japan. The Bolide and Kelly Voyage I’m hunting, my seller shortlist, and how to shop it.Read the story
LatestAll stories →
Patek Philippe Gondolo bought pre-owned on eBayWatchesOct 5I’m Over Quotas: How I Buy Grail Watches Pre-OwnedMy Patek came off eBay. The 6-step method I use to hunt grails pre-owned.Sheet Masks Fall Off My Beard. This Silicone One Doesn't.SkinOct 8Sheet Masks Fall Off My Beard. This Silicone One Doesn't.Avant Guard holds my favorite exosome serum in place, washes and goes again.My Favorite Store in New York (and Its Archive Outlet Down the Block)FashionOct 1My Favorite Store in New York (and Its Archive Outlet Down the Block)Ven Space in Carroll Gardens, and the five pieces I brought home, three at half off.

Skin

Skincare with receipts and treatments on my face. My VISIA numbers, not a brand’s.

The grail routine

Four steps.
Day and night.

Heads up: these are affiliate links. I may earn a small commission at no extra cost to you. I’m also the fractional CMO of The Piazza Center.

LUMION Miracle Mist01 · CleanseLUMION Miracle MistINvo Exosomes02 · DeliverINvo ExosomesSweet Chemistry Hydra-Cream03 · MoisturizeSweet Chemistry Hydra-CreamAllies of Skin SPF 5004 · ProtectAllies of Skin SPF 50
Pavise Gentle Amino01 · CleansePavise Gentle AminoINvo Exosomes02 · DeliverINvo ExosomesDieux Firm Revival03 · RetinalDieux Firm RevivalSweet Chemistry Hydra-Cream04 · SealSweet Chemistry Hydra-Cream

Daytime starts with a hypochlorous mist and ends in SPF.

At night, Pavise is the gentle cleanse, and Dieux retinal goes where the SPF was.

See the full Skin Hub →
Everyone's Chasing Glow. I'm Chasing a Number.SkinSep 30Everyone's Chasing Glow. I'm Chasing a Number.Two VISIA scans 23 months apart, the metrics that went the wrong way, and the treatment calendar behind them.
01Sheet Masks Fall Off My Beard. This Silicone One Doesn't.02Retinol Is Two Steps Slow. Here's What I Use Instead.03I Stopped Throwing Away Eye Masks04Exosomes for Hair Loss: What the Science Actually Shows05How to Use Self-Tanner Without Streaks: 4 Rules That Work
Shop the editEye Masks & Sheet MasksThe reusable ones I wear on camera.→Shop the editSunless TannersMousse, mitt and the face formula.→

Fashion

Bottega, Hermès and Auralee, mostly found secondhand, with receipts.

Currently huntingShop the LookSee The Hunt →
Prada novelty knitsHuntingPrada novelty knitsUniqlo : C barrel jeanOwn itUniqlo : C barrel jeanBottega Veneta crackled leather jacket in blackHuntingBottega crackled leather jacketVacheron 222, goldDreamVacheron 222, gold

Affiliate links: I may earn a small commission at no extra cost to you.

Brian Ellingwood in the red Bottega Veneta plaid leather shirtFashionOct 13How I Hunt $7K Bottega Leather for $2KThe Kate Moss shirt for $2K, a jacket from Italy for less than half, and my saved searches.
My Favorite Store in New York (and Its Archive Outlet Down the Block)FashionOct 1My Favorite Store in New York (and Its Archive Outlet Down the Block)Ven Space in Carroll Gardens, and the five pieces I brought home, three at half off.
Shop the editBottega, for lessIl Duomo, Senser and The RealReal.→Shop the editAuralee, Cale + Lemaire at MohawkMy favorite online store, edited.→Shop the editStill By Hand Deep TuckThe pant everyone asks about.→Shop the editAll Cap, FashionEverything else on rotation.→

Watches

Pre-owned grails from eBay, 1stDibs and The RealReal. Live listings, checked nightly.

Patek Gondolo pre-ownedThe methodI'm Over Quotas: How I Buy Grail Watches Pre-Owned OnlineMy Patek came off eBay. The 6-step method I use to hunt grails pre-owned, plus the Vacheron 222, Piaget Polo and Patek Calatrava I'd buy right now.
222Vacheron 222The grail. 34mm and 37mm, steel and gold.→33MMMini APs for BoysRoyal Oaks, 26 to 37mm.→GOLDGold Overseas on RubberUnder $45K, all of them.→NO QUOTAThe Unexpected Ones222, Piaget Polo, Patek Gondolo.→ALLWrist CheckThe whole board.→

Life

Red light, recovery and the small things that make the day better.

Red Light Therapy Joules vs. Irradiance: What Actually MattersLifeAug 17Red Light Therapy Joules vs. Irradiance: What Actually MattersIrradiance sells masks. Joules deliver results. How to work out your real dose before you buy.
Shop the editLongevity Supplement StackWhat I actually take, and why.→Shop the editRed Light: Low, Mid, HighEvery device I tested, in three tiers.→Shop the editGifts for the HostThe edit I send every December.→
My codesThe PerksINvo, HigherDOSE, BodyBio and more, with my discount codes.→

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Some links are affiliate links: shopping through them funds the testing, at no cost to you. I do marketing work for The Piazza Center. Not medical advice.