ALL CAP, ABOUT ME

GQ-Trained. Strategy-Sharpened. Skincare-Obsessed (+Fashion).

You’ve probably heard “all hat, no cattle”—aka, someone who talks big but doesn’t follow through.
Yeah, that’s me… until it comes to product recs.

Black and white portrait of a man with short, tousled hair and a mustache, wearing a collared shirt outdoors.

BACKGROUND

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BACKGROUND 〰️

Holding Hermes Birkin HAC Crinoline 45

MY BACKGROUND?

Hi, I’m Brian—founder of Ellingwood Advisory, a brand strategy consultancy I launched in 2020 after years of shaping iconic voices at major media and wellness brands. I’ve helped grow everything from legacy luxury titles to fast-scaling health startups—and I’ve tested just about every buzzy product that’s hit the shelves in between.

I cut my teeth on the Marketing Team at GQ Magazine, where I honed my eye for what makes a brand stick—and what makes it sell.

In 2022, I joined Found’s marketing team in its earliest stages, working to democratize access to weight loss medication and elevate healthcare messaging for the modern consumer.

Today, I consult for industry-leading plastic surgeons, longevity clinics, and beauty brands through Ellingwood Advisory, where I build growth systems rooted in conversion and credibility. And yes, I personally test every serum, supplement, and sculpting tool I share here.

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A shirtless man wearing a blue face mask with neon red interior lights in the shape of a face, headphones, and a red glow on his upper body, against a textured red background.

PARTNER WITH ME

PARTNER WITH ME

WHY TRUST MY RECOMMENDATIONS?

I’ve worked behind the scenes on the products and platforms you're seeing in your feed. I know the science, the marketing, and the difference between actual results and really good copy. Every recommendation I make is vetted by clinical research, consumer experience, and my own skin barrier.

This isn’t just another affiliate blog.
It’s where GQ-level taste meets medical-grade standards.