The skin hub

Everything that
made the cut.

Splurge to budget, with K-beauty where it earns it. Every product here is on my face or in my bathroom. Not a derm. Receipts over hype.

Heads up: this is my passion, not a paid placement. When you shop through these links I may earn a small commission, at no extra cost to you. I’m also the fractional CMO of The Piazza Center, so I have a stake in anything sold there.

4+4steps, day and night
26products that made the cut
3months on my grail serum

The grail routine

Four steps.
Day and night.

Daytime starts with a hypochlorous mist and ends in SPF.

At night, Pavise is the gentle cleanse, and Dieux retinal goes where the SPF was, sandwiched between INvo and Hydra-Cream.

01

Cleanse

Cleansers that made the cut. Short list on purpose.

02

Deliver

The serum step. This is where the money goes.

03

Moisturize

Seal it in. Protect the barrier.

04

Eye creams

The hardest category for me. These earned it.

05

Eye + sheet masks

Budget to splurge. Pick your level.

06

SPF

Every morning. Pick your price.

07

Body

Don’t overspend here. Unless you want to.

K-beauty, honestly

When to bring it in.
When not to.

Don’t swap

  • Your exosome serum. I have a lot of K-beauty on my ShopMy, and nothing compares to INvo.
  • Your moisturizer. Sweet Chemistry’s matrikine peptide has no K-beauty equivalent I’ve found.

Bring it in

The angles I always talk about

Skincare FAQ

Questions I get all the time.

What’s the best exosome serum?

For me, INvo Rejuvenating Complex. It pulls exosomes from three stem cell sources and replaced my vitamin C and growth factor serums. I’m on my second bottle.

Is K-beauty as good as luxury skincare?

Sometimes. I don’t swap my exosome serum or my Sweet Chemistry moisturizer. I do bring in K-beauty for spicules, retinal, SPF and masks, where it’s great for a fraction of the price.

What’s a good budget retinal?

Celimax Vita-A Retinal Shot ($24) and the K-SECRET Seoul 1988 retinal eye cream ($22). My mid-tier pick is Dieux Firm Revival ($42). Why I use retinal instead of retinol.

What’s a K-beauty dupe for Colorescience SPF?

SKIN1004 Hyalu-Cica Water-Fit Sun Serum SPF 50. It’s $26 and my dupe for both Colorescience and Allies of Skin.

Do I need an expensive body lotion?

No. Spending big on body is mostly a waste. Peter Thomas Roth’s retinol body treatment from QVC is the best deal. EXO BODY and AlphaRet Body are there if you want to splurge.

Shop the whole hub.

I’m not a derm. I’m not an editor. But I am pretty good at finding the best. — Brian

Affiliate links: I may earn a commission at no cost to you. Codes: BRIAN10 at The Piazza Center, Brian20 at Sweet Chemistry, Brian10 at LUMION. I’m the fractional CMO of The Piazza Center. I’m not a dermatologist and this isn’t medical advice.